piquor
packaging
The lavish taste of luxury.
Many centuries ago, Egyptian queen Cleopatra was a symbol of divine feminine power and energy. She was known to revolutionize the pickle cocktails as a staple of her diet that was responsible for maintaining her alluring physicality and heightened status of wealth. Piquor strives to bring you this level of luxury with four unique blends of pickle infused spirits, that are distilled in the heart of Cairo, Egypt.
SCOPE of Work
Creative strategy
Branding & naming
Copywriting
Advertising
Packaging design
The obstacle
Pickle infused liquor is not very accessible or popularized in today’s market. Existing products consist mainly of vodka and moonshine, but remain on the lower end scale for quality and price.
The Solution
Piquor is a pickle infused liquor brand that has been carefully crafted to pair a variety of tangy pickle flavors with complimentary spirits. Unlike the pickle moonshine and vodka currently on the market, Piquor aims to elevate your drinking experience using only the highest quality spirits.
Feminine. elevated. poised.
advertising
“Pickled Fancy”
This ad campaign uses clever pickle phrases to help highlight the high-end nature of the product. It also showcases a variety of cocktails to visually demonstrate the myriad of ways that consumers can use these liquors.
