Cardinal
UX/UI Website
Love that goes above and beyond.
Reignite their memory with Cardinal - a service that uses Ai technology to transform audio snippets of late loved ones’ voices into customizable messages for audio cards. Cardinal’s website and app is designed to allow users to securely and safely edit and submit the audio clip, which then leads to card design customization. Send them a physical card for your loved ones to cherish, or a digital version so they can access anywhere, at any time.
Concept development
Branding & naming
Logo development
Copywriting
Web & app design
SCOPE of Work
The obstacle
According to a vast majority of credible studies, a person’s voice is the first thing the human brain starts to forget after the person has passed. This can be an incredibly devastating part of the grieving and healing process one goes through after the loss of a loved one.
The Solution
With Cardinal, customers are given the incredible opportunity to not only generate a heartfelt message they have been longing to hear from their loved one, but they will simultaneously fight the memory loss that accompanies the passage of time without that person. Sometimes all one needs on a hard day is to hear an encouraging message from a person they love, and Cardinal helps to eliminate the fear of that person’s memory fading.
Loving. Soft. Reassuring.
Advertising
“Not Just a Card”
This ad campaign strives to emphasize how Cardinal goes beyond the typical greeting cards one may find on the shelves. Each ad points out a grievance that many have when receiving a card - such as their mass-produced and cheesy messaging or a useless vessel for cash - and directly states Cardinal’s highly sentimental value and customization features.
