GFOA
Branding
Reviving Irish.
Gaelic Football of America (GFOA) is the first male and female professional Gaelic football league in the United States. Originating in Ireland, Gaelic football combines a multitude of sports like rugby, volleyball, basketball and American football into one dynamic, aggressive game.
The first ever match is between the Pittsburgh Picts and the Greenbay Gallowglassers, which is set to take place on July 8, 2024 at 1:00 P.M. EST. The Picts will be the home team, and the two will face off at Acrisure Stadium in Pittsburgh, Pennsylvania.
SCOPE of Work
Branding & naming
Logo development
Copywriting
3D Building
The obstacle
Gaelic Football is a highly popularized sport in Ireland - with 511,500 registered members of the Gaelic Athletic Association across the island of Ireland. However, it is not nearly as popular in the United States, and existing leagues only go up to club level.
The Solution
Bringing Gaelic football to the United States on a larger scale honors its cultural significance to Irish heritage and creates more accessibility for a game that so many Irish Americans grew up with. With thirty teams spanning across the country, GFOA will is taking the country by storm and gaining well deserved recognition as an exciting, competitive sport worth participating in.
Triumphant. archaic. novel.
advertising
“A Sports Fusion”
This ad campaign highlights the way that Gaelic football combines several sports into one. It uses American sports’ terminology to point out the similarities between these games and Gaelic Football, which also creates familiarity for viewers who may be unfamiliar with Gaelic games.
