Kookay
Branding
Let’s get Kookay!
Floral bouquets are great and all, but what if you were sent a bouquet of your favorite tea varieties instead? Kookay’s unconventional bouquets makes that dream a reality - simply hop onto the website and pick from a wide array of unique arrangements. From toilet paper to teddy bears, Kookay has a bouquet for every occasion and type of person in your life.
SCOPE of Work
Concept development
Branding & naming
Logo development
Copywriting
Advertising
Web design
3D construction
Floral arrangements are gorgeous … for about two days until their inevitable wilting begins. Not everyone has the time or desire for the upkeep that comes along with preserving a bouquet of flowers, and many may even be sensitive or allergic to the smells they omit.
The obstacle
The Solution
Want to prank a friend? Looking for an extra thoughtful gift for a partner? Kookay is here to deliver. With the customization feature on the website, consumers are given the chance to go beyond an expected bouquet of flowers and create something entirely unique for their dearest friends… or enemies.
Silly. playful. fun.
ADVERTISING
“Stop and smell the Kookays”
This ad campaign playfully pits Kookay bouquets against stereotypical floral bouquets to highlight the customizable, unique nature of Kookay’s products. The flowers are dimly lit and placed in the back to make Kookay the “hero” of the image, and further push viewers to deviate from the norm and order their very own unconventional bouquet.
