squeakease
packaging
For hoppier hares.
Rabbit owners know that for the most part, having one of these furry friends as a part of your family is fairly stress free. However, when it comes to hygiene, they often lack in the ability to properly clean themselves. Squeakease works to solve that issue through a line of hygienic toys designed to mentally and physically engage rabbits while also keeping them clean.
SCOPE of Work
Concept development
Branding & naming
Logo development
Copywriting
App design
Packaging design
The obstacle
Rabbits often have difficulty cleaning themselves in hard-to-reach places, which can lead to matted fur and disease. To make matters worse, bathing them in water is strongly advised against by veterinary professionals due to its probability of increasing pneumonia and infection in rabbits.
Energetic. eye-catching. lively.
Advertising
“Bad Hare Day”
This campaign plays off the double entendre of “hare” to highlight the ways Squeakease’s toys help treat rabbits’ ailments. It uses fun and playful graphic imagery to further the brand’s energetic voice.
